As newer tech like AI or ML become more prevalent in the business landscape, executives must ensure their teams correctly leverage t such technology for business growth.
To stay abreast of the complex and growing marketing ecosystem, marketing professionals must be two steps ahead of the digital curve. CMOs today recognize this, and are gradually increasing their digital understanding to keep up.
As CMOs are increasingly expected to demonstrate ROI, they need to ensure that existing and future technology investments are implemented correctly to take the digital revolution head-on.
There are certain ways CMOs can empower their team, to keep up with transformation projects in the ever-changing digital ecosystem.
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Get buy-in from senior leaders
Digital transformation is driven by the CMO, CTO, CEO, and other C-level executives. Fostering digital innovation and driving company-wide transformation are the responsibilities of top senior executives. Getting executive buy-in and alignment, on the other hand, is difficult. CMOs must take the lead in involving key stakeholders and gaining senior-level buy-in for digital projects. Employees may observe top-level executives in a digital-first environment, which helps create new, flexible working methods in the today’s business paradigm. To genuinely establish a digitally-forward culture, executives throughout the organization must be committed. An excellent place to start is introducing a leadership development program that educates executives on digital trends and advances.
Explain the impact of digital
CMOs must demonstrate a return on technology expenditures, but they must first ensure that the whole organization understands their actual effect. Leaders must explain how procedures and operations will improve and convey the digital transformation vision to their C-level counterparts and staff. They need to drive the idea that digital transformation is a positive shift with a long-lasting impact rather than something to fear. The whole organization will help effective adoption by understanding the reasons and “why” behind a digital transformation.
Foster agility
In today’s digital age, it’s important for firms to be inventive. The CMO is increasingly at the forefront of new projects and is the innovation engine, from adopting cutting-edge strategies to company-wide digital reforms. With increased expectations on marketing professionals, it’s more important than ever to remain flexible while juggling a growing list of tasks. The capacity to act fast is crucial, and CMOs must encourage their employees to be more agile in an ever-changing environment. The capacity of personnel to adjust to new developments and situations while moving at a fast speed will help the company succeed.
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Manage organizational change
CMOs must not only keep up with the rapid changes in digital, they must also manage organizational transformation that extends beyond the adoption of new technology. Any organization, significantly bigger ones with well-ingrained historical practices, faces difficulty when it comes to change. However, change is required in the context of digital transformation. CMOs may effectively tackle change in the organization in tandem with digital transformation by concentrating on changes that align with the company’s goals and strategy without altering too much at once. Following a new process or technology deployment, there is a high risk of change management failure. Maintaining consistent communication with the employees during the digital transformation process is crucial to ensuring their success. The ability to listen to employee feedback is critical to effective change management. Marketing executives are the primary change agents, and they must consider their employees’ input and suggestions.
The capacity of the CMO to negotiate change throughout the organization necessitates tight cooperation and communication with workers.
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