Given the ongoing market uncertainty, marketers should go the extra mile in order to stay updated while managing their modernized business processes.
Business leaders must leverage modern-age technologies including AI and automation in order to succeed with their marketing plans in this evolving marketplace. The pandemic-induced digital era has forced marketers to prioritize predictive analysis on consumer data to understand their preferences.
Although many marketers are still struggling to realize the usage of AI to enhance their consumer offerings. This calls for brands to realize the importance of hyper-personalization. As per experts, it is a critical tool to deliver the enhanced customer experience that modern consumers expect today.
This is where artificial intelligence made this process an easy reality. In fact, customer data platforms are an easy way to execute this smart technology without having to fix the current data infrastructure.
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Furthermore, customers today are highly influenced by the common pop-up suggestions from e-commerce applications like “customers also liked”. Certainly, with the increased digital transformation among organizations, market leaders are paying attention to hyper-personalization.
A recent NTT Ltd study showed that almost 58% of brands consider customer experience to be a major differentiator while shopping online. However, only 8% of the marketers offer a totally operational experience. Clearly, it is high time that businesses understand the obligation for personalization.
Today, the accessible customer data that can be used to form a personalized experience is really extensive given that quintillions of bytes of data are being generated daily. Indeed, customer expectations are higher than ever and marketers cannot afford to fail in the CX process.
It is fateful that many brands are still missing valuable insights that are essential to stay relevant and connect with the target audience across every marketing touchpoint. Bigger organizations focus more on integrating data across systems, the voice of the consumer – in addition to adopting advanced technologies.
It is helping companies to gain a competitive advantage and undoubtedly, personalization leads to individualization. It also helps algorithms to get faster, more precise – while delivering surprisingly accurate customer portraits and brands can easily take control of this.
Also Read: Brands Are Looking Forward To an Integrated Marketing Structure in 2021
Basically, a distinguished customer experience strategy demands a developing customer base along with brand engagement. However, many companies are stuck due to the lack of experience and critical technology silos. Thus, business leaders should look at how modern technologies like AI and RPA can be executed as a crucial part of their organizational structure.
Even the industry experts believe marketers in 2021 will need to go the extra mile to modernize their business functionalities while delivering the ‘advocacy’ level of customer experience. To move ahead in this unprecedented time will require the continued supply of personalized experiences while maintaining compliance with the in-effect data privacy laws.
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