Features to Consider Before Adopting a PxM Solution

The right Product Experience Management (PxM) helps businesses successfully provide their customers with a delightful buying experience.

With the right Product Experience Management (PxM) solution, Chief Product Officers (CPOs) can understand their customers more precisely to serve with more personalized services, interactions, and communication on a personal level. With PxM, businesses can offer the right product information to the right customer at the right time via the right channel, which improves the omnichannel experience for the buyers. It lets businesses produce product information more effectively and precisely by offering information about the customers and the devices they are using to explore the product.

Data Collection 

CPOs can gather product data from various internal and external sources within their company. However, to access this data, companies must employ PxM together with numerous connectors or APIs that can import data from multiple apps. Reliable PxM systems track the origin of the product content.

CPOs must look for a Product Experience Management solution with built-in data-gathering capabilities if they want to use it for their retail operation. It facilitates the onboarding of product data from the supplier and speeds up the product’s time to market

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Data Standardization

CPOs must standardize the data they have gathered from various touchpoints or channels and establish a single record. They can gain a profound understanding of their product performance and client behavior thanks to a consolidated perspective of the data. Choosing a PxM solution that complies with business regulations and enables businesses to populate product attributes based on standardized data is crucial. For accurate data, it is crucial to ensure the solution has a validation workflow.

Businesses need to understand the context in which their customer product communicates to deliver a better product experience. When the product connects with customers with emotional significance in the context of their challenges, these products significantly grab their attention. 

Data Enrichment

Data enrichment is a crucial part of any powerful PxM system in which both text attributes and product images get enriched. Therefore, while selecting any PxM solution, CPOs must consider if that solution can enrich the product by location, channel, and in the proper context.

Data Contextualization 

Businesses need to gather all the information about the product that is relevant to the buyers. To provide customers with the right information, CPOs must have a solid strategy in place before setting up for marketing. The first strategy should be about the place where customers can get information about the product. Second would be the language they prefer to read, and lastly, it is important to ensure that all images and videos are relevant to all the markets the business is targeting or whether different images as per different countries are required.

For a great customer experience, the PxM solution should have features that can populate contextual and relevant product data for each channel and each location. With this, a compelling product experience will be delivered to the customer, which will develop an emotional connection with the buyers.

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Data Distribution 

After all these processes, it is important to ensure that the product information is accurate, complete, and in context. The PxM solution can leverage product catalogs on different channels. Integrated APIs, connectors, and export profiles make the PxM a complete package to create a catalog that works for all channels, such as marketplaces, e-commerce stores, voice assistance, POS, etc.

The e-commerce industry is facing many challenges as customers consistently demand compelling buying experiences. They look for easy, personalized, and contextualized experiences from the brand platform in order to make purchasing decisions. Therefore, it becomes more important for businesses to provide ample information about the products, which will help buyers understand whether the product is relevant to them or not.

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