Moving ahead with a focus on reward-based market research programs, where all research participants are compensated, Facebook is launching a new market research app called Study.
Armed with the knowledge about what people expect when they sign up to participate in market research Facebook has built this app to match those expectations. It plans to offer transparency, compensating all participants, and keeping respondents’ data secure. Facebook plans to take this same approach with other market research projects that help them to understand how people use different products and services.
“To help us manage the logistics of the market research program, we’ll work with Applause, a long-time partner who is experienced in managing this type of market research and works with many other companies in the industry. They’ll manage the registration process, all compensation to participants, and customer support,” Sagee Ben-Zedeff, Product Manager wrote in Facebook’s official blog.
Facebook will run ads that will invite people to participate in this market research program. Once a person clicks on the online ad, they will be given the option to register. Once they do that, and they qualify to respond, they will be invited to download the app. The app will be Study from Facebook in the Google Play Store. Just when they sign up, people will see a description of how the app works. It will also inform on what information they will be sharing with Facebook, so they can confirm they want to participate.
Facebook will also notify users on the Study from Facebook website and in the Play Store description about what information will be collected and how it will be used. This is all accessible before participants provide any market research information to the app. Anyone who uses the app will be compensated for contributing to the research. Only people who are 18 and older will be eligible to participate at launch, and all participants will be able to opt out at any time.
“Study from Facebook does not collect user IDs, passwords, or any of the participant’s content, such as photos, videos, or messages. We also don’t sell information from the app to third parties or use it to target ads, and it is not added to a participant’s Facebook account if they have one,” Ben-Zedeff, confirmed.
At first, the app will only be available to people in the US and India. Facebook will continue to make it better and expand it to other countries over time.