In recent years, e-commerce has become an integral part of the global retail structure. Since the COVID-19 outbreak, e-commerce trends have shifted substantially, as they have in many other businesses.
The worldwide shipping issue and supply chain bottlenecks were a few major challenges for the e-commerce industry in 2021. However, e-commerce companies improved their game this year to give better customer experiences and fulfill growing consumer demands.
According to the Adobe Digital Economy Index: COVID-19 Report, the impact of COVID-19 on e-commerce is massive, by 2022 the market is expected to reach $1 trillion in the United States alone!
Some of the biggest e-commerce trends that online businesses are expected to implement in 2022 are listed below.
Also Read: Intent Data – Key Ingredient for Boosting Revenue in 2022
Online B2B marketplaces
Now is the ideal time for businesses to grow beyond their neighborhood, state, or even country. B2B online markets are continuing to grow bigger in size and number: Gartner estimates that by 2023, over 70% of business marketplaces will be serving B2B transactions. Niche markets, in particular, have become critical for B2B vendors’ online presence. Manufacturers, distributors, and wholesalers have become considerably more appealing in marketplaces, therefore now is the time to hop on board.
Customer personalization is becoming considerably crucial
In the B2B e-commerce world, customer experience is becoming increasingly important. Personalization has been regarded as an important aspect for B2B buyers looking for an online supplier. As a result, in 2021 one of the big trends was personalization. It is expected to remain one of the key focal topics in 2022 as well. While B2B companies have already begun to take personalization to the next level by using artificial intelligence (AI) and machine learning (ML) and harnessing customer data, AI will serve an even more substantial role in 2022.
Getting a Direct-to-Consumer (DTC) channel off the ground
According to a poll conducted by The Direct Selling Association UK in late 2020, its affiliated companies had had an average of 45.5% growth in direct channel sales for the year to date. As a result, DTC opponents are one of the most significant problems that many B2B companies are currently confronting.
A DTC channel, on the other hand, opens up a slew of possibilities, including reaching out to new customers who are eager to buy directly from brands, boosting brick-and-mortar stores, and selling exclusive products that partners don’t always have an available storehouse or shelf room for.
Also Read: Leveraging Multichannel Marketing for Better Customer Acquisition
Expand the use of hybrid headless models
“Among enterprise organizations that are not presently employing headless technology, over 90% want to examine headless solutions in the next 12 months,” says a recent WP Engine survey.
Although completely transitioned headless sites can improve site speed, emerging hybrid headless models can help customers achieve their performance goals with little to no transition overhead. Existing online stores can benefit from many of the edge-performance advantages of headless e-commerce without having to rebuild their entire site, effectively providing headless performance without the stress.
Headless deployments typically take months or even years to go to market but owing to automated deployments, hybrid-headless systems can help customers meet their performance objectives in days. Businesses should expect to see more products and services in the future as these emerging hybrid platforms continue to employ new brands at a rapid pace.
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