Headless commerce is receiving a lot of traction in the digital commerce industry today. The critical driver is pandemic-driven rapid economic and behavioral changes among customers, which are accommodated by enterprises that are quick on their feet.
As companies and customers adapt to new technologies, e-commerce strategies will continue to evolve. It’s only natural for marketers, web designers, and business leaders to question legacy marketing strategies and aim to construct e-commerce websites that respond to market changes.
Unfortunately, misconceptions about current e-commerce solutions make some businesses leery of unfamiliar software and platforms. The concept of “headless commerce” isn’t new. Companies that don’t understand how it works or believe it will be more expensive than traditional solutions are afraid of it.
Here are four myths regarding headless commerce that enterprises should not believe:
Myth 1: Using a Headless Solution is Too Risky
Making the switch to a microservices-based technology strategy might be intimidating due to concerns about faulty transfers, data loss, miscommunication between developers and marketers, and other human errors. If business leaders find the right solution, headless can integrate with their existing systems while consuming data and information from all possible sources, rearranging it to produce a universal schema, and then sending content and information to the storefront via APIs.
So, with a headless architecture, organizations can scale by removing and building multiple systems while preserving the abstraction layer of the e-commerce store. This e-commerce platform will support the best microservices while removing the risk of going headless without a safety net for business owners.
Also Read: Three Ground-Breaking E-Commerce Strategies Marketers Need to Know About
Myth 2: Headless Commerce Solutions Can Be Costly
The price will initially rise. However, two elements influence the overall price monetary liability. To begin with, the higher the cost of designing the frontend from the ground up, the more adaptations there are. However, in the long term, such adjustments will be beneficial to customers and, as a result, enhance ROI. Second, if a company wants to scale its e-commerce platform, becoming headless is the best method to secure the company’s future.
The developers have enough room with headless to support dynamic scaling. Due to large server and infrastructure charges, this may increase the total cost, but it will significantly reduce maintenance and scalability costs over time. Another incentive to go headless is to consider the following potential outcomes when calculating long-term gains: no-restriction customizing experience, faster update rollouts with no downtime, making platform modifications with no complexity, and fewer plugins and extensions required. While Headless may not appear to be a less expensive option at the time, the argument that it is prohibitively expensive does not hold water.
Myth 3: Headless Architecture Is Not Secure
So, is headless architecture secure enough? This is a common question among business owners. Yes, headless systems make third-party integrations simple and secure while also protecting against security threats. The backend and content publishing platforms are inaccessible from the frontend and CMS databases. This reduces the risk of DDoS attacks, knocking a store offline or preventing it from accessing network resources and systems. By totally removing all data-holding and administrative regions from the actual shown website, headless architecture helps tighten security.
Also Read: Top 3 Reasons Why Digital Marketers Need to Be Cyber-Aware
Myth 4: A Headless Architecture Solution Isn’t Scalable
The organization’s headless commerce solution will be tailored to be adaptable and fluid while supporting evolving business requirements. The microservices model allows businesses to pick and choose whatever integrations and tools are best for the brand. As a business grows, it can also discard and replace the tool if it no longer serves its purpose.
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