Marketers today are looking into the possibilities of Digital Experience Platforms (DXPs) with traditional Content Management Systems failing to satisfy digital expectations and changing customer behaviors. However, as interest grows, so does the misunderstanding about what a DXP is, what it isn’t, and what it enables businesses to accomplish.
Digital Experience Platforms (DXPs) are an important part of every company’s digital transformation path. DXPs not only help in the aggregation of data, but they also serve as a gateway platform for businesses, allowing for unified, tailored, and highly contextualized consumer experiences.
Despite the fact that DXPs provide an architecture for digitizing operations, gathering meaningful user insight, and delivering consistent cross-channel experiences, the platform is riddled with misconceptions. Business leaders are often hesitant to integrate a completely new system into their existing setups. To many, it’s just another expense that may or may not help them achieve their objectives.
Any emerging technology is always connected with the danger of business failure, failed implementation, talent gap, excessive cost, and ripple effects across the organization’s ecosystem. Apart from the normal ‘buy or build’ problem, cost issues, and utility doubts, DXP deployment is shrouded in a cloud of mystery.
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Here are a few DXP myths that organizations should steer clear from.
It’s difficult to make changes once DXPs have been set up
DXPs aren’t inflexible. DXPs are built to keep up with evolving technologies and consumer needs, and their design reflects this.
The modular architecture of DXPs enables the support of its numerous components. Developers can work on and make modifications to, for example, front-end-as-a-service without disrupting the other solutions of the platform.
DXP is a collection of new and old technology
While a DXP does overlap with certain more commonly known solutions like Web Content Management (WCM), simply integrating new technologies with current ones cannot accomplish the purpose DXP is intended for. Its goal is to provide true interoperability, personalization, and seamlessness, which necessitates a robust technology foundation for a Digital Experience Platform.
DXP is only for communication and customer experience teams
A DXP is supported by a massive pool of actionable data that can be accessible by business leaders and other important stakeholders thanks to its reporting and metrics tools. These insights can enable decision-makers in driving the organization ahead, from enabling personalization at scale to recognizing opportunities for business growth.
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DXP is a configuration tool
DXP is a platform that is entirely driven by APIs. It enables hybrid, headless, and other options for delivering tailored digital experiences, micro services and DevOps. It makes it easier to make single-page apps and progressive web apps.
It’s a unified and integrated platform that allows businesses and IT teams to collaborate on a common goal of bettering the customer experience. Deploying a DXP can also improve the employee experience.
The way forward
Companies have been forced to fundamentally reengineer their business processes in order to become highly digital and customer-focused as a result of several factors. This encompasses features such as consumer insights, user experience, and business agility. Business leaders must implement new strategies and quickly adopt the technology that are right for them in order to keep up with the competition.
Because of the abundance of digital channels, customer experience benchmarking or the influence of brand interactions through social media, leaders are bombarded with new phrases and jargon on a daily basis. On the one hand, they must be realistic and cautious, avoiding unneeded tools, and systems. On the other hand, they must quickly adopt and scale innovative technology in order to provide the groundwork for future growth.
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