Delivering top-notch Data-Driven customer experiences is one of the biggest priorities for brands that understand the significance of building solid relationships. Delightful experiences that integrate a personalized dynamic marketing approach as a crucial CX strategy component helps in keeping the current customers satisfied and also in attracting potential customers.
The impact of the coronavirus pandemic on consumer behavior was sweeping, immediate, and widespread across all countries, demographics, and industries. Consumer expectations have changed, and priorities have shifted to personal health and safety, and this has had a big impact on buying behavior and decision-making.
Spending across most industries is down, purchases have shifted from in-person to digital channels. Hence, what was previously regarded to be a great CX is no longer good enough, and businesses have had to reorganize their approach to customers.
It’s also well worth the effort since around 86% of customers say they are ready to pay more for a great excellent experience, as per the 2018 PwC Future of Customer Experience Survey
Businesses can create impactful and deeply relevant and customer experiences with the right technology and strategy in place. With dynamic marketing, businesses can channel data-driven customer experience with the help of a customer data platform (CDP).
Also Read: The Rise of Robust Customer Data Platforms – Making Data Marketing More Efficient
Demand for Data Grows
The current shift to digital across all industries worldwide because of the COVID-19 crisis has increased the pressure on businesses to produce data-driven insights and realize efficiencies in their marketing strategies.
But, this doesn’t mean businesses need to collect more data; it means that they need to collect the right data and aggregate it to attain the greatest value possible from the information. And, technology such as a CDP can help make this happen.
Dynamic Marketing can Help in Improving CX
When businesses make an effort to understand their customers through data, it serves as the foundation for successful dynamic marketing and customer experience.
For instance, with data-driven dynamic marketing, businesses can quickly send their customer a text to let them know they have received their message and schedule an appointment to solve their issue. This allows companies to help their previously frustrated customer become truly heard and is a win for both parties. The right technology can make this possible.
CDP Supports Dynamic Marketing
A customer data platform helps businesses create experiences that are in sync with the needs of their buyers and drive customer loyalty.
If businesses want to deliver great CX that their customers expect, it is crucial that all their tech be connected since the ability to do that depends on unified customer data. No brand wants to be known for fragmented, sub-par CX.
Moreover, siloed data is a critical issue that businesses need to address as it does not support personalized, dynamic marketing. It results in digital waste, duplication, and higher ad costs, which all result in lower internal productivity.
Also Read: Dynamic Creative Optimization for Managing Marketing Campaign Performance
Another aspect that businesses need to be careful about is customer data privacy and security. As per a 2019 consumer data privacy report from Tealium, around 97% of consumers are very concerned about protecting their data. With the need to comply with global regulatory norms growing, it has become crucial for brands to ensure data privacy and protection to establish customer trust.
Therefore, having a robust CDP in place is essential as it can unify your customer data, support regulatory compliance efforts and help deliver the right experience at the right time and foresee opportunities – all thanks to clean, valuable, and easily accessible data.
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