Content marketing is one of the essential resources to generate leads (online) for B2B e-Commerce enterprises.
With the rapid increase of digitalization and internet usage, e-Commerce accounted for about 11.2% of sales in 2019 in the 3rd quarter, reports the U.S. Census Bureau News. To leverage the surge in online business operations, an effective content marketing strategy can help B2B marketers go a long way. For e-Commerce brands, a relevant content marketing strategy can improve the user base by enhancing shopping activity and the website’s engagement. This trend shows an increase over 2018, and it is going to improve going forward with advances in technology and smart devices.
In the growing phase of e-Commerce business, going international is the key to attract global audiences. As per experts, adapting to international content marketing will enhance the consumer base for cultural and linguistic nuances in the marketplace. And, multilingual SEO is the subset of this. In the words of Alex Michelle-Parr, Managing Director of Wolfestone Group, as reported by Business2community in a blog post, “Traditionally, e-commerce companies operating internationally have been content with simply translating their website and product descriptions, and perhaps the odd blog or video. But for those companies that are serious about driving sales globally, they are beginning to realize that this strategy is no longer enough.”
To stand out in the crowd, it is essential to create a unique database by active customer surveys and call tracking. Though Big Data today has evolved as an aid to e-Commerce marketing, most of it is still unstructured and unorganized. To ensure its utility for business insights, it needs to be available for mining. In the meantime, businesses can create more useful and relevant databases for this mining.
Besides, B2B marketers have limited visibility to the purchasing decisions since they are not much aware of their customers- base. For prolonged B2B online sale cycles, marketers need to focus on industry trends, general intuition and integrate logic. By educating and captivating consumers with more information, many B2B marketers are creating sharper and more profitable sales funnels.
In 2020, content marketing is dominating the digital space, and the e-Commerce industry is immensely competitive. Hence, interactive content marketing is ‘mandatory’ for brand differentiation and optimized business results.