Marketing leaders believe that responsibilities of a CMO have undergone significant changes in the last decade
With continuous innovations in marketing technology, roles and responsibilities for CMOs have changed a lot in the last decade. Marketing tech has been influenced by digitally-driven marketing solutions, insights, and data. The push to customize and delivering customer experience based expectations, have also influenced marketing strategies.
This requires CMOs and the marketing policies to adapt, build the latest skills, develop new methods for working, and adopt innovation faster. They also have to keep adjusting and learning as situations continue to transform and change.
Due to the pandemic, the approach to working and execution of campaigns has changed. To remain future-fit, CMOs need to analyze the contributing factors to adapt to the dynamic role.
The holistic approach regarding health
CMOs say that 2020 has taught enterprises to be aware of holistic health. This refers to the mental and physical health of the employees. Many organizations organized health challenges for their distributed workforce while adhering to the lockdown regulations. Remaining healthy, mentally, and physically helps people do a better job.
To remain future ready, marketing leaders believe that enterprises need to develop new methods for teams to stay in connect. Some of the current measures like virtual standups, various online fun activities, and digital newsletters have helped bring a sense of unity and connectivity.
Read More: Weaving a CXM Culture in Today’s Enterprises
C-suite leaders are looking beyond seamless business productivity and concentrating on employee mental well-being this year. Leaders have voluntarily undergone mental health first aid courses to easily analyze what is going on and how to help their peers and subordinates. Both EQ and IQ are critical features required in successful and effective leaders to lead the teams.
Marketing leaders have waded through the sea of virtual content available on marketing and technology to prepare for the dynamic situation proactively.
Training for softer skills
CMOs believe that for being future-fit, it is imperative to build soft skills like empathy. Marketers often need to spend a lot of their resources and time trying to remain updated about the evolving technology.
This has its practical reasons like identifying ways to improve the customer experience. However, they should also target things that won’t change. This refers to providing value to customers consistently, which will always be the priority for clients.
The pandemic has shown leaders and employees the facilities taken for granted in the offices, but are now critical to build a connection with clients. They have to develop new rituals and measures to help high-functioning teams continue working uninterruptedly.
Marketing leaders say that employees should be taught the ability to listen. This should start at the C-suite level. It teaches the habit of employees listening clearly to the customers. Leaders can sit along with the service and sales team to collect real-time customer feedback and research.
Only when leaders are aware of the local and global market and aware of their needs can they create effective policies.