Predictive analytics combined with Artificial Intelligence can help companies see how well new strategies and campaigns will perform.

Today, using insights collected from data to create stories and determine direction is nothing new. Data is an incredible foundation that can be used to start building the story; however, it is imperative to know how useful the data is in its raw form.

Analytics and intelligence continue to be in command of how online sellers rate their marketing knowledge quality. Predictive analytics and business intelligence are the closest to a crystal ball that forecasts how well new strategies and campaigns will perform.

Proper analysis and execution of these resources determine which organizations are thriving and making the right decisions regarding their marketing strategies.

Age of Data Abundance

In the past couple of years, a significant part of the world’s data has been collected and created. There is no scarcity of behavioral and consumer data to predict how all the efforts will materialize.

Marketing investments must be justified. It is essential to utilize reliable, predictive analytics to support marketing decisions and strategies. Quite often, data ends up being the companies’ most underutilized asset.

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Marketers should not ignore the importance of data. A great marketer knows the inherent value of data and its role in today’s marketing.

Data-driven marketing produces more relevant communications and is customer-centric. It is crucial to the success of the companies in the competitive global economy.

However, there is still a lot to learn about utilizing the data from predictive analytics and artificial intelligence to create insights that tell consumers compelling stories.

AI, Predictive Analytics Can Drive Marketing Strategy

Not many CMOs use quantitative data to support their strategies and decision-making. Marketers can communicate more effectively with the audience by using predictive analytics, artificial intelligence, and machine learning; it allows CMOs to understand consumer behavior better, optimize their investments and resources, and retain customers.

Business intelligence helps marketers obtain detailed consumer insights that can shape marketing and communication strategies with the target audience.

However, many marketers believe companies lack the resources to analyze extensive amounts of data.

It is vital to choose the right tools, which help utilize business intelligence to make informed decisions.

Marketers that utilize business intelligence in forecasting and decision making see a greater return on their marketing investments.

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Companies have to ensure that they are employing the right team and business intelligence resources to accurately manage, organize, and interpret massive amounts of raw data.

Time to Adapt and change

The future is not bright for companies that refuse to implement predictive analytics and business intelligence into their strategy development and marketing plans.

As more companies utilize these resources, the outreach and marketing efforts will reach levels of customization unseen in the past.

With time, business intelligence tools and predictive analytics are becoming further integrated into the tools already used and respected by marketers, demonstrating a strong demand within the industry.

Companies that combine business strategies with these resources will taste more wins and know when they are on the right path.