In this age of interesting digital theft, publishers and advertisers must be vigilant to combat online security threats by ensuring the security of consumer data.
Increasing digital transformation across enterprise, every company needs a CISO CMO collaboration to safeguard consumer data. In this ongoing war against ad threat attacks, the good news is that between Thanksgiving and Cyber Monday, the rate of ads containing lower-risk malvertising declined from 1.25% in 2018 to 0.07% in 2019. But, the alarming news is that more than 60% of holiday ad threat attacks were much more malicious exploits.
The preparedness should start with an explicit understanding of the threats to strategize for the company’s security accordingly. Ad threat weaponizes the concept of AdTech, distributing Trojans, malware, and other malicious attacks to consumer data. This leads to defrauding the marketers and publishers.
Ad fraud efforts remain focused on criminals to steal advertising revenue from advertisers and publishers, victimizing brands, business, and website owners. While Ad threats refer to attacks that victimize consumers, audiences, users, and citizens who interact with the websites and online applications. Cybercriminals exploit ad tech vendors to run scams, collect sensitive data and distribute malware. And, the ever-tightening regulatory environment around consumer data privacy is pushing the need for marketers to strategize smartly to avoid huge potential fines.
These sophisticated hackers are looking for potential opportunities to exploit, and businesses should be careful about:
- Abuse of a service provider’s code: The bad actor’s abuse service provider code, creating fake accounts with ad networks using the company’s ad tags to deliver exploits onto sites. This is very common as it doesn’t even compromise the target company’s servers.
- Partner exploitation: This refers to the attacks that try to steal information from the checkout and login pages, look for third-party partners on those pages to identify the ones that can be easily compromised. The promo code and all are misused to gain access to user data.
While the multiplying threat of ad fraud has long been viewed as the sole responsibility of the marketing teams, but to genuinely bridge the ad threat security gaps, the marketing teams need strong collaboration from the IT security teams. After all, it’s not just the ad revenue or the user experience at stake; the risks are much higher. As bad actors evolve, company executives must continuously reevaluate their practices to ensure they’re always one step ahead.