Influencer marketing is one of the most prominent ways for brands to attract new followers and customers on the top-performing social media platforms. Influencer marketing is gaining a lot of attention to the B2B market as well.
By associating with niche influences, brands elevate their marketing efforts to the next level. The below points clarify how working with influencers can improve the brand’s ROI.
- Product Reviews
Countless LinkedIn users turn to their favorite influencers to follow their suggested favorite products. Brands that take advantage of this by asking influencers to use and recommend products to improve their ROI. While product reviews won’t always see an immediate boost in sales, brands will still benefit from authentic reviews provided by influencers. As most influencers’ followers trust them, brands that have outstanding products or services will reap the benefits when the influencer posts reviews and recommendation.
- Giveaways and Contests
Giveaways and contests are another simple way for brands to improve influencer marketing ROI. Influencers can use their platforms to announce that they are hosting a giveaway or any promotional contest. In these situations, influencers will typically ask their audience to like a particular post, tag connections in the post, and share the post to their business pages. Even for the B2B market, this investment will pay off in the form of brand awareness and brand recognition.
- Social Media Takeovers
Another way for brands to boost their ROI through niche influencer marketing is through social media takeovers. These takeovers allow social media influencers to take control of a brand’s social media profile for the day. Such an influencer stunt will help to generate fresh content on the company page, which will likely improve audience engagement. In addition to adding new creative content on the company page, influencers could also take over the brand’s social media accounts to gain more credibility and increased exposure. As these influencers will share about the takeover with their followers, this is another tactic to benefit from influencers’ social media following.
- Posting Guest Blogs
Many LinkedIn and Instagram influencers are also successful bloggers that regularly posts blogs outside of these platforms. Brands can further improve their marketing efforts by working with influential bloggers. Brands craft their content and have the influencer share this content as a guest post. Similarly, brands can invite influential bloggers to share their personal posts through the company website. After publishing their content, influencers will then promote the website and platform to their network. This will result in more people opening the website and checking the products.
- Offer Personalized Promo Codes
Promo codes are another way to get influencers to promote a brand’s products or services. This would need brands to give influencers a code explicitly created for their followers to use for discounts when they shop from the brand. These personalized promo codes make it easier to track an influencer’s ROI while these influencers can encourage their followers to use these promo codes as an exclusive discount just for them.
- Generate Content
Another simple way influencers stand to improve a brand’s ROI is through its content. As influencer’s focus on developing creative content that their followers will enjoy, brands can benefit from these images by partnering with them and sharing their content to their brand page. The new content will encourage influencers’ followers to engage with the brand as well.
Marketing on platforms like LinkedIn and Instagram isn’t as straightforward for B2B companies. Firms are yet reluctant to unleash the power to social media websites for B2B marketing. With the help of Influencer marketing, brands struggling to connect with their audiences can compete against big-name companies.