A Smart Insights report revealed that content is expected to be the marketing activity that will make the most significant commercial impact. Moreover, the written content is also one of the backbones of chatbots, whose usage will only multiply in 2020

Marketers have to be on their toes to learn about new-age and disruptive technological innovations in today’s marketing age that has transformed from a multichannel to Omnichannel. With 2020 almost around the corner, here are some of the top marketing trends that organizations need to focus on while creating their marketing strategies.

  1. Voice search optimization

First up, brands need to optimize their content for the vast voice search eco-space. According to the latest report from Thrive Analytics, 71% of all mobile users (age 18 and 29) use voice assistants on their smartphones. Brands need to tap the millennial crowd who are spending their time on Instagram and Snapchat. As per Google, 20% of all Google search queries now take place through voice search.

Smart speakers such as Amazon Echo and Google Home are on the verge of becoming an integral part of the home automated IoT ecosystem. The smart speaker sales hit 56 million in 2018, as per Social Report. A rise in the use of smart speakers has given brands a huge opportunity to explore the smart speaker advertising space. Marketers need to use branded skills, which is one of the most customer-friendly ways to advertise on smart speakers.

  1. More efforts for on-SERP SEO

As per recent data from Jumpshot, around 62% of search results in Google are now zero-search results. In the case of zero-search results, users are offered an answer to a query in the form of an automated snippet. They need to scroll down to see the Adwords as well as organic search results. Moreover, the search results are auto-populated to encompass broader queries. Therefore, more and more keywords are becoming less profitable.

At present, the majority of the companies are struggling to learn how to optimize their content, which will be picked up Google in the form of an automatic snippet as it is surfaced as a top result.

  1. Increase use of chatbots and content

A Smart Insights report revealed that content is expected to be the marketing activity that will make the most significant commercial impact. Moreover, the written content is also one of the backbones of chatbots, whose usage will only multiply in 2020. By 2023, retailers can expect to slash costs by $439 billion per year and soar sales by $112 billion, found a Juniper Networks study. Therefore, enterprises, big or small, will increase investment in newer chatbots. A simple chatbot has the potential to benefit a business website with traffic as long as it answers the most frequent visitor questions thereby converting them into visitors into potential leads.