Google Ads has recently updated its inappropriate content ads policy by adding a ‘public health emergency’. Amid the COVID-19 crisis, it is effective immediately and aimed at keywords around sensitive events, price gouging, etc. in contents. Earlier this month, Google also banned ads for the face masks.
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Although this update does not mention coronavirus, it can be assumed that it is to take action against frauds and discourage advertisers who are trying to capitalize on the outbreak. It reads under the “public health emergency” as, “Content that potentially capitalizes on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic events.”
Source: https://marketingland.com/google-adds-public-health-emergency-to-inappropriate-content-ads-policy-278366
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