• NEWS
  • INTERVIEWS
    • FEATURED INTERVIEW
    • HOT SEAT
  • PODCASTS
  • ARTICLES
  • QUICK BYTES
  • INSIGHTS
    • EDITOR’S VIEW
    • GUEST AUTHOR
    • EVENTS
    • USE CASES
  • RESOURCES
Search
Friday, February 3, 2023
Global Trends | News and Innovations, Views from Martech Leaders
  • NEWS
  • INTERVIEWS
    • FEATURED INTERVIEW
    • HOT SEAT
  • PODCASTS
  • ARTICLES
  • QUICK BYTES
  • INSIGHTS
    • EDITOR’S VIEW
    • GUEST AUTHOR
    • EVENTS
    • USE CASES
  • RESOURCES
Home CMO Machine Learning – a Boon for B2B Marketers
  • CMO

Machine Learning – a Boon for B2B Marketers

By
Debjani Chaudhury
-
May 18, 2020
CRM, Marketing, B2B Marketing, Personalized Marketing, ABM, ML, Machine Learning, AI, Artificial Intelligence, Account-Based Marketing, Martech CEO, CMO. CRM, Marketing, B2B Marketing, Personalized Marketing, ABM, ML, Machine Learning, AI, Artificial Intelligence
Machine Learning - a Boon for B2B Marketers

B2B businesses follow the lines of B2C – using ML for a wide range of use cases ranging from intelligent chatbots, personalized recommendations, and hyperlocal advertising

It’s time for B2B firms to jump into the competition. Here are multiple ways ML can make a massive difference for B2B companies:

Augmenting ABM

Lead generation is central to all B2B business’ growth, and ABM strategies allow marketers to focus on creating specialized and better-targeted campaigns, addressing to specific needs of a fixed set of accounts. For many B2B businesses, much of their ABM and leads are stored in the CRM software. Marketing opportunities are usually missed when leads enter the CRM but are not well-tagged. ML, however, allows gaps in the customer information to be filled up automatically. It can also append missing customer fields and various tags such as account name, account ID, phone number, company, and email address.

B2B companies – How to Deal with Effects of Coronavirus Pandemic

Taking over repetitive tasks, ML is also helping professionals to focus on increasing the depth of personalization needed for ABM by unifying customer information at an account-record or individual customer ID level. Data unification involves matching and verifying data by leveraging AI, so that match rates are enhanced as more data is processed.

Delivering the Right B2B Content, at the Perfect Time

Considering the content, B2B customers expect the same experience as they enjoy from B2C brands — easy access to relevant and personalized content from any device.

ML has empowered marketers to generate leads from website content directly, without requiring visitors to complete lengthy registration forms. Website visitor data insights ensure content can be personalized and presented to potential buyers at the right time, as a process. B2B customers consume content based on their buying needs and the point they are at in their buying journey. Content gets presented at different buyer interaction points, and that is customized automatically to match the expectations of the customer in real-time.

Enables Hyper-Segmentation

Segmentation is crucial to marketing — grouping customers based on specific attributes like income level, behavioral patterns, and geographic location, is important. For B2B companies, the effectiveness of outreach depends on comprehending the needs of each customer at each point of their buying journey — including product research discovery and product purchase. The customers require 1:1 personalization that is contextual and adaptive — every piece of customer outreach should be tailored to a specific context and presented at the perfect time. ML helps to achieve such a granular level of personalization for hyper-segmentation — grouping and slicing each bit of available customer data.

Automated Personalization – the New Focus for Marketers

Machine learning matters greatly to every business in the modern-day scenario. B2B companies can especially benefit from ML in numerous ways —gaining a better understanding of customers, generating more leads, establishing high-quality omnichannel relationships, and so much more. It’s time for CMOs to empower their marketers with ML to merely the entire marketing funnel and make campaigns more effective.

  • TAGS
  • ABM
  • Account Based Marketing
  • AI
  • Artificial intelligence
  • B2B marketing
  • CMO. CRM
  • CRM
  • machine learning
  • Marketing
  • Martech CEO
  • ML
  • Personalized Marketing
Linkedin
Twitter
Facebook
    Previous articleInstagram Is a Necessity in A Brand’s Digital Marketing Strategy
    Next articleOutreach Adds Sue Bostrom, Former EVP and CMO of Cisco Systems, to Board of Directors
    Debjani Chaudhury
    Debjani Chaudhury
    https://talkcmo.com
    As an Associate Editor with Ondot Media, Debjani contributes editorial articles for two platforms, in collaboration with our global respondents and their marketing teams. With a prior global experience of content writing, Debjani is a seasoned journalist and Content Developer who comes with 3 years of experience with Fashion, IT, and International Marketing industries. She has represented India in International trade forums like Hannover Messe, Germany.

    Latest posts

    Four-Roles-CMO-Must-Fulfill-in-Today’s-Fast-Paced-World

    Four Roles CMO Must Fulfill in Today’s Fast-Paced World

    September 21, 2022
    Google Cloud

    Google Cloud Helps Lowe’s Build a True ‘Channel-less’ Customer Experience

    January 14, 2020
    Fathom , Marketo , Adobe Solution Partner Program

    Fathom Earns Marketo Engage Specialization in the Adobe Solution Partner Program

    November 27, 2019
    Sightline launched by DemandLine

    Sightline launched by DemandLab

    January 20, 2021
    Epsilon and Verizon Media Partner to Strengthen Identity and Build on Activation Capabilities-01

    Epsilon and Verizon Media Partner to Strengthen Identity and Build on Activation Capabilities

    March 17, 2021


    Acing the Science of Marketing Technologies.

    TalkCMO is a digital platform that creates conversations on Marketing Technology and Digital Transformation of the marketing function. Through active and interesting news, views and interviews with industry leaders, it will afford global exposure of the best Strategies and Innovations – paving a path for Smarter Marketing Decisions.

    Media@TalkCMO.com
    Sales@TalkCMO.com

    Top Picks

    • Twitter Tests Reply Filters, Controls for the Timeline, and the ability to Search Tweet Likes
    • TikTok updates its safety regulations amid ongoing US scrutiny
    • Twitter to discontinue free API access beginning February 9
    • Ways Businesses Can Optimize Website Conversion Rates
    • Top Four Customer Trends Not to be Missed in 2023

    VISIT OUR OTHER PUBLICATION

    Quick Links

    • About Us
    • News
    • Featured Articles
    • Quick Bytes
    • Editor’s View
    • Events
    • Privacy Policy
    • Do Not Sell My Information

    Subscribe To Our Newsletter

    An Imprint of OnDot ® Media © | All rights reserved | Privacy Policy
    Edit with Live CSS
    Save
    Write CSS OR LESS and hit save. CTRL + SPACE for auto-complete.