Sally Scott is Chief Marketing Officer at Advanced, having been promoted to the role in December 2015. She had previously been marketing director of its Business Solutions division, delivering a breadth of back-office and specialist CRM solutions to the mid and enterprise market. Sally is now responsible for aligning the company’s marketing initiatives and brand awareness to its ambitious growth plans.
Sally is passionate about ensuring that marketing makes a real and measurable contribution to sales revenue and is responsible for delivering the company’s integrated new brand, launched in April 2016 as part of the company’s transformation process. Sally brings over 15 years of senior marketing experience to Advanced. Prior to Advanced, she was head of marketing at UNIT 4, which underwent a significant rebranding process under her helm. She also holds a wealth of marketing positions at software companies including Infor Global Solutions (previously known as Systems Union) and Pegasus Software.