With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many ways, as usage behaviors evolve.
To shed more light on this, Snap recently collaborated with Breakthrough Research to carry out a study into how consumers perceive augmented reality (AR) and the likelihood that AR experiences will affect their purchasing behavior.
Snapchat claims that the improved AR experience gives users more context when shopping online, which can greatly aid in reassuring customers or simply by adding context that increases value.
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Read More: Snap Highlights the Rising Potential of AR for Marketing in New Report
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