As brands seek more choice, agility, and flexibility, the multi-Cloud architecture enables businesses to create a rich multi-vendor ecosystem, customize infrastructure around a model that supports a business today, ensures optimal innovation in the future, and creates an experience that will keep consumers coming back for more.
Experiences are fundamental to the human condition, and in the business world, they not only influence how consumers view a brand but also play a significant role in building customer loyalty and fostering long-term financial growth.
Great experiences, however, do not frequently arise by chance or through just good intentions. With more companies focusing on the advantages of multi-cloud technologies to help deliver a seamless omnichannel consumer experience, they must be intentionally built and nurtured.
Marketing and CX in the Cloud Era
The cloud is increasingly the focal point of new digital experiences. As a way to bridge the gap between commerce, media data, consumer data, and other marketing initiatives like loyalty programs, brands are spending more and more on cloud data platforms today. All of this is in addition to data produced through various channels, such as conversations with a CRM representative, mobile, or AI.
With customer expectations soaring, a multi-cloud strategy offers a significant opportunity for organizations trying to enhance their CX and marketing in the midst of what many are now referring to as the “expectation economy.”
The Power of Choice
Due to connectivity and legacy concerns between several providers, brands used to often only have access to one Cloud provider. However, relying on a single vendor can leave some areas of a company exposed in the event that a provider decides to hike prices.
Using just one can result in a limited selection from a single provider’s catalog and the loss of other significant advantages and distinctive specialties from other vendors. The demand for cloud-based solutions has, however, skyrocketed recently, requiring companies to provide more out-of-the-box interfaces across all the major Cloud providers.
The days of using a single cloud are long gone, and a multi-Cloud strategy is now much easier.
As cloud models mature and more businesses embrace them, it is becoming increasingly clear that there is no one-size-fits-all approach for today’s enterprises. By giving customers the freedom to pick where and how to deploy data, brands can prevent vendor lock-in and lower risk.
With flexibility comes the opportunity to combine and match various vendors depending on their unique capabilities and strengths and create a custom architecture that meets the unique needs of a business. This is especially useful for businesses that have to share data with supply chain partners who may use different applications and data standards.
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Transforming Customer Experience
Brands need to reach out to consumers in the right way, on the right channel, and with the right information at the right time. But along with that expectation comes a dependence on more innovative technologies. Greater flexibility and the ability to deploy apps anywhere without compatibility issues are made possible with a multi-Cloud architecture.
In comparison to a single Cloud strategy that calls for consolidating everything into one location, which can take time and skilled resources, a multi-Cloud approach enables better speed and agility. Businesses can also regulate communications more quickly across CRM, media delivery, and creative deployment, thanks to it.
The ability to test freely and quickly and support new capabilities is a key advantage of an open, multi-Cloud approach. Elevating CX is only possible if companies meet and exceed constantly shifting customer demands.
Furthermore, because there are now so many touchpoints available, the consumer journey is no longer linear and cannot always be pointed in a single direction. Therefore, having open, connected technologies throughout their entire tech stack is essential for brands.
Businesses can create a full picture of every consumer interaction from beginning to end once the proper infrastructure is in place to piece together this data across several channels and touchpoints. Brands can improve the customer experience by utilizing a multi-Cloud approach to integrate systems of like marketing, online interactions, and AI with social profiles.
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