Mastercard has partnered with Complexo Comercial BRASIL 21, together with digital identity broadcaster IDP-BR and digital identity services resale channel IDC-BR, to improve access to the complex through digital identity, ensuring greater security and privacy for retailers and visitors.
Improving access with digital identity
People’s safe access to condominiums and commercial complexes, with the assurance that they are who they say they are, has been a permanent challenge for managers and administrators – especially when it comes to multipurpose locations, where different types of users, such as owners and employees, coexist with service providers, temporary visitors, hotel guests and event participants, as is the case of the COMMERCIAL COMPLEX BRASIL 21, in the Federal Capital.
Digital identity provides a simple and secure way to prove that you are who you say you are, giving individuals more control and security, while allowing companies and organizations to deliver services seamlessly, with less friction and more trust. The digital identity is stored on the user’s mobile device and it controls the use of their identity data.
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“Our focus is to use our knowledge and technology to improve security and experience,” said Leonardo Linares, Senior Vice President of Mastercard Brazil’s Customer Solutions Center. “By connecting the BRASIL 21 Business Complex to Mastercard’s global identification network, we are enabling the fast and secure sharing of verified identity credentials for all those who live and work in the complex.”
With digital identity, users will be able to prove that they are who they say they are and enter the premises quickly and safely, without having to go through the entire identification process in the reception area. In addition, visitors will be able to pre-schedule their visits to the complex through their digital identity and, upon arriving at the site, they can go directly to the access control turnstile, without the need for any other procedures.
“We constantly seek new techniques and technologies that can be made available to residents and visitors and that make our processes simpler, more effective and safer,” says Fabiano de Abreu Cunha Campos, CEO of BRASIL 21. “In less than 30 seconds, shopkeepers and visitors can access the building without waiting in queues and leaving no copies of documents.”
“In their daily activities, people provide large amounts of personal information to numerous entities and manipulate multiple passwords without proper control of their data,” said Leonardo Alam da Costa, CEO of IDC-BR. “With digital identity, users’ identity data is stored on their mobile devices, under their full control.” Carlos Alberto Collodoro, CEO of IDP-BR added: “A reusable digital identity will help shopkeepers and visitors to the complex in combating identity fraud, ensuring a perfect experience for everyone.”
Mastercard Digital Identity Services
Mastercard’s identity activity covers initiatives around the world in the travel, healthcare, education and telecommunications sectors such as Optus and Deakin University in Australia, the Good Health Pass Collaborative, as well as partnerships with the International Chamber of Commerce, Microsoft and Samsung.
In Brazil, Mastercard has partnered with Amigo Edu and IDwall to allow students to prove their identity in a simple and safe way before taking online exams at universities. In addition, 10,000 students from the Centro Universitário Santo Agostinho (UNIFSA) in Teresina (PI) became the first Brazilian university students to join the global Mastercard ID network, which allows students to create their own reusable digital identity that can be used in various use cases and environments.
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