Performance marketing firm Merkle has launched a B2B group which comprises five leading B2B companies. The main aim of the strategic integration is to deliver B2B brand creation on a global scale, and make it easier for marketers to enable end-to-end business marketing solutions.
The agencies that comprise Merkle B2B are:
- Merkle: a leader in B2B technology integration, data, and analytics.
- Merkle DWA: growing global B2B media agency.
- gyro: the global B2B leader in strategy and humanly relevant creative.
- B2B International: the largest, global, dedicated B2B market research company.
- Digital Pi, a Merkle Company: a digital marketing agency focused on B2B marketing automation consulting services.
Merkle B2B will also leverage talent from other Dentsu agencies, including Isobar, DEG, and MKTG.
Source: Thedrum
