If startup leaders explore MarTech and invest time in marketing automation tools, it will help them significantly expand their presence
It’s not easy to play catch with the evolving digital-marketing strategies and social media trends. Well-established tech companies have a dedicated team to keep up with emerging opportunities in the marketing technology landscape. Meanwhile, startups strive to keep up with evolving marketing trends and create strategies on those lines. It is important that startups integrate automation into their marketing plan, if they plan to derive substantial results.
Martech tools help startups make a valuable database
The information collected through marketing automation goes a step further from contacts and potential customers. It snowballs into big data that can help startups make smarter decisions about how to take their business ahead. With marketing automation, firms can learn about what kind of language works best with the audience from different demographics.
It would also help them understand what the actual reasons are for losing customers at the time of their digital journeys. MarTech tools help startups with insights on how they can tap on incentives to make the sale and drive conversion-rate growth further. Martech tools are always at a company’s disposal, irrespective of its size.
Read Also: Only 2% of all B2B Marketers are Utilizing Marketing Automation
Converting leads into sales
Startups can sometimes struggle to focus on the front of the business development function. Working on potential leads requires a lot of effort that goes beyond a regular check-in. With the help of marketing automation, startups can manage customers that have left their buying journeys halfway.
As per experts, nurtured leads show a 20% rise in sales than non-nurtured leads. Marketing automation transforms marketers into savvy marketing professionals and offers them several opportunities to keep up with customers throughout their buying journeys.
Marketing automation saves time
Manually reaching out to potential business partners is a task in today’s fast-paced digital world. Marketing-automation tools can help startups create content and determine its effectiveness for upcoming as well as future campaigns.
This can save them from hiring freelancers, teaming up with mail servers, or responding to each inquiry individually. Today, there are several martech tools available that will take care of these tasks. Marketing tools can take care of tasks from creating custom forms to managing responses for lead generation.
Marketing automation is easily expandable
Marketing automation holds significant potential for any startup. Similar to other cloud-based services, marketing automation is also expandable. The service will scale depending on the existing number of contacts and will grow along with the firm. In the end, marketing automation aims to help customers better understand the company, its vision, and its products. With martech automation, startups get an opportunity to expand their presence in a crowded market.
Read More: MoxiWorks Buys Imprev Marketing Automation Service
